A Tribute to Veterans
The MBA Insider blog brings us a story fitting for Veterans Day and honoring those who have served in the military.
First-year Executive MBA students Peter Stokes and Jan Boyd felt inspired to give back to military veterans and convinced their companies--Dell Computers and San Antonio news station KENS 5--to work together. Both companies already had existing military appreciation initiatives, and Stokes and Boyd created a plan to combine efforts.
MBA Insider interviewed Boyd about how the collaboration:
What exactly have you and Peter been working on together?
We put together and executed a marketing plan for a big Dell initiative he led using my media distribution platforms (web, mobile, social media, CBS TV broadcast affiliate) in the San Antonio area. The first discussion happened during a Friday night accounting study session in the lobby of the AT&T Center. He mentioned a Dell project he is especially passionate about—it involves giving dozens of Dell computers to those with an active military e-mail address. I told him I thought that was great! Then I pulled out my phone to show him a section on our website, www.kens5.com/heroes, and he thought that was great.
How did this idea come about?
Our conversation progressed from, “Wow, that’s cool!” to “You know, 18 percent of the San Antonio population is connected in some way to the military” to “A debit on an asset account means we’ve added money, right?” (that would be Jan) to “Wouldn’t it be cool if we could somehow combine efforts?” The next week after a flurry of e-mails and a conference call with our respective, and slightly confused staffs, we were pretty much set. We navigated our respective bureaucracies and managed to create a month-long Dell Military Appreciation promotional campaign on the Heroes page as well as across the website and mobile apps, on TV spots, through social media, and an appearance by Peter’s boss, Mel Parker, on our morning talk show.
Read more details about the campaign on the MBA Insider blog.
And a sincere "Thank you" to all the former and current members of the military for your service.
Comments
#1 To Whom It Would Be of
To Whom It Would Be of Interest,
I wrote this song to pay Tribute to All Veterans and
would be honored if you choose to post it on your Patriotic
Web Site. I thank you and God Bless!
A Tribute To Veterans
In Vietnam, Korea and World Wars Past
Our Men Fought Bravely so Freedom Would Last
Conditions Where Not Always Best They Could Be
Fighting a Foe You Could Not Always See:
From Mountain Highs to Valley Lows
From Jungle Drops to Desert Patrols
Our Sinewy Sons Were Sent Over Seas
Far From Their Families And Far From Their Dreams
They Never Wrote Letters Of Hardships Despair
Only Of Love, Yearning That One Day Soon:
They Would Come Home, They Would Resume
And Carry On With The Rest of Their Lives
The P.O.W.’S Stood Steadfast
Against the Indignities And Cruelties Of War
They Could Not Have Lasted as Long as They Did
If They Had Relinquished Their Hope That Some Day:
They Would Come Home, They Would Resume
And Carry On the Rest Of Their Lives
Medics, Nurses, and Chaplains Alike
Did What They Needed To Bring Back Life
They Served Our Forces From Day Into Night
Not Questioning If They Would Survive:
They Mended Bones And Bodies Too,
They Soothed the Spirits of Dying Souls
And for Those M.I.A’S, Who Were Left Behind
We Echo This Message Across the Seas
We Will search For as Long As It Takes
You’re Not Forgotten And Will Always Be:
In Our Hearts, In Our Prayers,
In Our Minds For All Time
A Moment of Silence, a Moment of Summons
Is Their Deliverance of Body And Soul
To a Sacred Place That We All Know
Deep In the Shrines of Our Soul:
In Our Hearts, In Our Prayers
In Our Minds For All Time
INTERLUDE:
GOLD STAR MOTHERS GRIEVE: ENDLESSLY,
ENDLESSLY, ENDLESSLY.......
These Immortalized Soldiers Whose Bravery Abounds
They’re Our Husbands, Fathers, and Sons
They Enlisted For the Duty at Hand
To Serve the Cause of Country and Land:
They Had Honor, They Had Valor,
They Found Glory That Change Them Forever
Men Standing Tall and Proud They be
A Country Behind Them in a Solemn Sea
So Let the Flags of Freedom Fly
Unfurled in Their Majesty High:
In the Sun, In the Rain
In the Winds Across This Land
Years of Tears Has Brought Us Here
Gathering Around to Hear This Sound
So Let the Flags of Freedom Fly
Unfurled in Their Majesty High:
In the Sun, In the Rain,
In the Winds Across This Land
REPEAT:
In the Sun, In the Rain,
In the Winds For All Time
Jerry Calow (copyright 2003 )
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